The best all-natural, alkalizing toothpaste made with the earth’s finest minerals proven to fight plaque and cavities as well as enhance your overall oral health. CoQ10 helps combat periodontal disease and gingivitis. Calcium Carbonate, baking soda and sea salt gently clean gums and teeth, while hydrogen peroxide effectively whitens teeth. Coconut oil's antibacterial action helps keep harmful bacteria in check. Xylitol is a natural cavity fighter -- it helps inhibit the production of an enzyme critical to the survival of bacteria and enhances the remineralization of teeth. Cinnamon, Clove and Tea Tree essential oils blasts away bad breath and leaves mouth feeling incredibly fresh! Formulated for sensitive teeth and gums. Plus, it's Fluoride-free, SLS-Free and tastes great! The #1 choice for healthy gums, strong teeth and a brighter smile.

**This product does NOT contain any fluoride, artificial flavors, colors, preservatives, sulphates or chemical sweeteners. However, NOT safe for dogs because it contains Xylitol--a natural substance but in excess can be poisonous to dogs.